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10 versatile pajama brands to know

Aprnews - 10 versatile pajama brands to know - News - Feminine
Friday, 30 October 2020

10 versatile pajama brands to know

It's that extra stylish touch you've always wanted for the ideal pair of pajamas, the essential of loungewear. Here, Vogue delivers a selection of its 8 favorite models carefully selected from the brands of the moment.


Launched in 2014 by Kate Zubarieva and Asya VaretsaSleeper elevates pajamas to the rank of a fashion staple. Adopted from its beginnings by a host of fashionable girls, Veronika Heilbrunner, Emily Ratajkowski and Leandra Medine at the top of the list, the Ukrainian brand is also trying out the men's wardrobe.

Why we love them? For its couture accents, where essential pajamas can also become the ultimate weapon for the party girl, delicately dressed in feathers or ruffles.

© Une fille, un style : Clara Cornet par Adeline Mai

For Restless Sleepers

F.R.S”, for the faithful. That is to say the initials of the label but also of its founder, Francesca Ruffini, strive to re-create traditional pajamas. Whether in a patchwork style, a vintage version or with more refined patterns offering a versatile night wardrobe it becomes the perfect fashion investment for everyday life.

Why do we love them? For its retro inspirations in tune with the times. 

© Instagram @forrestlesssleepers @bat_gio

Morpho + Luna

Created in London, made from materials in Italy, Morpho + Luna opt for a mix and match look. What's in store? Ultra luxury coordinated pajamas combining a masculine/feminine aesthetic.

Why do we love them ? For its refined aesthetic and romantic models.

© Morpho + Luna

Olivia Von Halle

A pioneer in ultra-fashionable pajamas, Olivia von Halle launched her eponymous label in 2011. Having become a benchmark in luxury homewear, the British designer has orchestrated her success around her flagship model Lila, followed by a wide range of chic loungewear. 

Why do we love them? For its pretty silk pajamas, strongly inspired by the 1920s.

© Instagram @oliviavonhalle

AC Sleep

It-girl Alexa Chung's latest fashion project, AC Sleep turns the traditional men's pajamas into a fashion statement. An elegant and feminine wardrobe to be worn day and night.

Why do we love them? For its clean cuts and colors that make it the perfect fashion ally for a day at home.

© AC Sleep

Holi Holi

Suitable for all members of the family, this new line of loungewear, run by Jeanne Deroo, stands out as the ultimate home-comfort fashion investment, ideal for a good night's sleep or a chill day at home.

Why do we love them? For its natural and light materials made from fine cotton and washed silk.

© Instagram @holiholicostumedenuit

Les Girls Les Boys 

Notice to streetwear fans, Serena Rees, founder of Agent Provacteur, unveiled a new project just two years ago, breaking the rules of traditional loungewear. The concept? Street-wear pajamas. 

Why do we love them ? They're unisex…be careful or your boyfriend might steal them!

© Les Girls Les Boys

La Double J

Americans' favorite Italian brand, La Double J  is also becoming a Parisian favorite. Launched in 2015 by JJ MartinLa Double J creates exclusive models imagined from reissued vintage silk, a mix of pure luxury pajamas, everyday pieces and even features some interior decoration.

Why do we love them? For its colorful good vibes prints.

© La Double J


Launched in 2013, by Poppy Sexton-Wainwright and Lauren LeaskAsceno, a London brand, creates loungewear with a boyish aesthetic. Joined by a wide range of bathrobes, shorts and other sleep masks, Asceno also offers a personalization service.

Why do we love them? They offer the possibility to put your own initials or those of loved ones on any chosen pair.

© Instagram @asceno @erinwasson


After a trip to India, Ali Domi launched his eponymous label in 2013. With a refined and timeless aesthetic, Domi creates a poetic wardrobe to wear at home or in town.

Why do we love them ? For its pretty, delicate pajamas entirely made in India from organic cotton.