You are here

Back to top

Joshua Oigara

Unilever to replicate credit initiative schemes to drive revenues

GUARDIAN - Leveraging opportunities in the informal retail sector to grow its revenue across African markets, Unilever Africa may replicate its credit initiative scheme in Nigeria and Tanzania, following its launch in Kenya.

The scheme leverages big data to unlock local retailers’ capacity to access Unilever’s products on credit, and thus expand the firm’s sales.

English
Subscribe to RSS - Joshua Oigara